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the female factor masterclas | intro to growth marketing

March 24, 2020 | 3:00 pm - 6:00 pm

Get an intro to growth marketing, learn how to set up the rights tools and why validation should be part of your marketing strategy.

what is this masterclass about?

The purpose is for the attendees to walk out from the masterclass with a clear idea about what growth marketing/hacking is and how to adapt their current marketing strategy to align with a growth mindset. Within the masterclass we will go through the first steps you would need to take in order for kick-off your growth plan.

who will you learn from?

Pooja is the Chief Marketing Officer at TheVentury and lecturer at the University of Applied Sciences in St. Pölten, where she leads a Digital Marketing course. She started her career in the media & music industry, where she worked for Sony & Universal Music for five years. Pooja holds a master’s degree in Management, Organization & Governance from the London School of Economics. She joined TheVentury as a Growth Hacker in 2016, where she developed her skills in Performance & Content Marketing. She also volunteered as a Content Manager for AustrianStartups for two years. Pooja is also a Growth Marketing mentor for the female factor, Startup Live and ELEVATE. She supports startups with their marketing strategy and helps them understand how to use marketing techniques to validate their ideas and gain traction.

what you can expect from this masterclass?

Understand how growth marketing is different from traditional marketing and learn about different tools and their benefits. Brainstorm growth ideas for your product/service and learn how to turn them into hypotheses that can be tested.

who is this masterclass for?

Women with some experience in Digital Marketing and an open and curious mind towards new techniques!

about the female factor.

The female factor empowers driven women to hack their potential through tailor-made experiences and know-how. We believe impactful mentorship, dedicated knowledge and personalized events can change the game.

We want every ambitious woman to wake up in the morning knowing that she has what it takes to do whatever the F she wants.

about the inner circle.

The inner circle is the members-only community by the female factor. Members get access to highly curated, impactful workshops, mentoring sessions, and exclusive events.

This masterclass is part of the inner circle offer and free for all members. If you’re not a member yet, you can become one here: http://femalefactor.global/membership.

Join the movement: www.femalefactor.global


March 24, 2020
3:00 pm - 6:00 pm
Event Category:


the female factor


ARTUS Steuerberatung GmbH & CO KG
Stubenring 24
Vienna, 1010 Austria
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